Yardley’s “In Paradise” Fragrance Social Media Campaign
The Graphic Ballroom
2024
Execution
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Storyboard & Pre-Visualization:
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Drafted 15-panel storyboards in Procreate, mapping the bottle’s journey from a misty dawn reveal to a slow-motion “splash” of fragrance droplets crystallizing into flora.
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Delivered a playblast render (low-fidelity animation) to validate timing and composition with Indigo’s marketing team, incorporating feedback on pacing and symbolism.
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3D Modeling & Texturing the fragrance bottle in Blender.
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Rendered static frames for teaser posts, low-res drafts for rapid client reviews, and 4K high-res finals for social platforms.
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Optimized the social media export for vertical (9:16) and square (1:1) formats, adding platform-specific motion graphics (e.g., floating text for Instagram Stories).
Objective
Produce a 3D animated video for Yardley’s luxury fragrance line, designed to evoke the allure of a tropical paradise and drive engagement across social platforms like Instagram and TikTok. The animation must balance ethereal beauty with product focus, highlighting the fragrance’s bottle design.
Creative Approach
The storyboard’s narrative arc—water droplets → ripples → perfume reveal—became the backbone of the animation. Inspired by the fragrance’s aquatic and floral notes, the sequence uses water as a metaphor for sensory immersion, transitioning viewers from abstract natural elements to the product’s elegance. The opening shot’s droplet sliding down the bottle symbolizes purity.
My Role
I served as the Lead 3D Artist and Animator for Yardley’s “In Paradise” campaign, transforming a storyboard’s water droplet concept into a photorealistic 3D animation. I modeled the fragrance bottle in Blender with precise glass and metal details, then simulated fluid dynamics for the droplet sequences.
Timeframe
4 weeks
Impact
The campaign became a visual anthem for the festival’s hybrid (in-person + virtual) 2020 edition, praised for its emotional resonance and technical innovation. It underscored how design could acknowledge hardship without losing joy—a delicate balance that amplified engagement by 35% compared to previous years. By embedding Durban’s soul into every frame, the work reinforced the festival’s role as a beacon for storytelling, even in crisis.
Final Thoughts
In a crowded beauty market, In Paradise isn’t just selling a scent—it’s selling a daydream. By merging hyper-realistic product focus with escapist storytelling, this project proves that.
