Berlin Commercial 2024 Awards
Berlin Commercial
2024
Execution
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Crafted volumetric clouds using Blender’s Principled Volume Shader, with procedural noise textures to create organic, slow-moving formations that mirrored the pacing of award reveals.
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Animated the logo along a gentle sine wave path, adding slight rotations to simulate “floating” through the atmosphere.
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Composited it together in After effects
Objective
Design a hypnotic, looping screen visualizer for Berlin Commercial’s annual Video Awards Show, featuring their logo floating through volumetric clouds. The visualizer served as a dynamic backdrop during transitions, nominee announcements, and winner celebrations, reinforcing the brand’s avant-garde style while complementing the event.
Creative Approach
To align with the awards show’s celebration of film excellence, the visualizer merged Berlin Commercial’s minimalist logo with a dreamlike cloudscape, evoking the ethereal quality of storytelling.
My Role
As the Lead 3D Artist and Animator for Berlin Commercial’s Video Awards Show, I was responsible for conceptualizing and executing the looping screen visualizer that served as the event’s dynamic backdrop. This involved modeling the brand’s logo in Blender with a polished metallic finish, crafting volumetric cloudscapes using procedural noise textures, and animating the logo to float seamlessly through the ethereal environment
Timeframe
6 weeks
Impact
The visualizer became the visual heartbeat of the awards show, praised for its ability to balance brand presence with thematic ambiance.
Final Thoughts
Awards shows aren’t just about trophies—they’re about moments. By weaving Berlin Commercial’s brand into the fabric of the event’s visuals, this loop transformed a backdrop into a silent narrator, celebrating both the winners and the brand that made the spotlight possible
